SYSTEM DYNAMICS

What is System Dynamics?

A genre of the relevant study such as Management science, strategy, decision-making techniques (Social problems or systems).

Dynamics is to understand the behaviour of complex systems over time.

Related Words : Learning Organization, Systems Thinking, Simulation

Related Techniques : Scenario Approach, Re-Engineering, BSC , etc

HISTORY  
System dynamics was introduced by Professor Jay Forrester of MIT in 1959
In recognition with the development of PC in the late 1980s
System Dynamics was introduced to the nations in the late 1990s
It started in Korea in the early 2000s with Samsung/Hyundai
An International SD Society gathering will be held in South Korea this coming 2010
CONCEPTS  
Beginning study in Business Policy theory at the MIT in USA
Korea System Dynamics Society(1998), SystemixG
FIELD OF USE  
Expansion of exploit range to support a range of tools such as Corporate Marketing Strategy and Government policy
The application can be used as a tool for decision making process like Government policy , Personnel management support system , Supply and Demand model
STRENGHT & WEAKNESS  
Simple simulation of the relevant policies and values rather than simple figures
Limitations of techniques of simulation modeling (Engineering model)
Conquest limitation of linear regression analysis (Flexibility)

Methodological Phase

System Dynamics Methodological Phase

Analysis Tool

As Vensim software simulation program developed by VENTANA in USA, It is the most powerful software can be implemented System Dynamics and is used for constructing model of business, scientific, environmental, and social systems.

It can analyze and predict a social phenomenon based on the engineering techniques using computer.
System Dynamics Analysis Tool

Software

System Dynamics Software
There are three software programs that were designed to facilitate the building and use of System Dynamics, iThink, PowerSim and Vensim.

Vensim is able to simulate dynamic behaviour of systems, that are impossible to analyze without appropriate simulation software.

System Model Development

Decision Support System, Business Strategy Model, Marketing & Product Planning Model Econometrics, RISK Management Model, Demand Forecasting Model.
System Model Development

Major Business

SystemixG Major Business

Education

Its purpose is to help companies to find an optimal solution for various situations that need analysis and where it's necessary to find out all possible results of future implementation or decision
System Dynamics Education

Equipment

Its purpose is to help companies to find an optimal solution for various situations that need analysis and where it's necessary to find out all possible results of future implementation or decision
System Dynamics Equipment